The platform recently opened ads to a small group of Japanese businesses as early partners. Pinterest is one of the platforms where it is possible for brands to engage with new customers who are intentional, open and making buying decisions. People come to Pinterest looking for products and services to plan their futures and build their lives.īecause 97% of the top searches on Pinterest are unbranded and consist of 2-3 word queries, the majority of consumers are not typing a brand name into their searches, which is why Pinterest is such an effective place to reach people while they’re still considering their next purchase and haven’t decided on a brand. With Pinterest, ads can inspire the decisions of consumers because commercial content enhances the Pinterest user’s experience. Because of Pinterest’s dynamics for product discoverability, advertisers are keen on the platform’s potential. On Pinterest, brands are additive to the avid users of Pinterest’s or ‘Pinner’s’ experience. Alongside this, Pinterest is also expanding its partnership with e-commerce company Shopify. Japan is the next country to launch as part of the global expansion of Pinterest’s ad program.

Businesses of all sizes now have access to multiple types of ad formats and targeting options in Japan to reach new audiences with meaningful, useful content as they discover ideas and plan new projects.

Japan - Pinterest is launching ads for all businesses in Japan.

Pinterest ads shopify